5 simple steps to better manage your Social Reputation

Do you want to know what people think about you or your company? Easy, just ask. And on the web? It happens more or less the same.

Whether you like it or not, even if you decide not to be present in the virtual world of social media, people keep talking (or gossiping) about what you are and what you do, even there. It is not possible not to leave traces on the web, so it's better to be present in the best way.

The web and the social, in fact, can help us to present ourselves to the best and to bring out our professional and personal characteristics. Digital reputation determines how others perceive our company or business when they search online.

85% of consumers trust only online reviews and 49% of consumers need a rating of at least four stars before choosing to trust a brand, product or company.

How to research, manage and improve digital reputation in 5 simple steps Identifying our social reputation, monitoring and improving it is an operation that can be accessed by following a few steps.

Social networks in fact create new ways to interact with others and it is very important to pay proper attention to them. The number rule is not to use everyone, but everyone, social: not having a profile on a particular channel is better than having an inactive one. But let's go in order and let's see together where to start.

Check your social reputation It is one of the first things to do to understand what is said around you. By entering your name or brand name on Google, you will see the related links to the profiles on Facebook or Instagram. You can also search through Facebook pages, read comments and view geo locations. Everything can be useful to understand how to adjust the shot and where to start to consolidate a good reputation. And here we go straight to point two.

Decide who you want to be online It seems the most trivial thing but it is very important: decide what you want others to think about you or your company.

Do you want to be perceived as one of the experts in your field? Choose the best channels for your audience by publishing interesting content, be always punctual and comprehensive in responding to comments, proposing research and case studies.

The importance of the Social Media Policy Constantly monitoring the activity of all the subjects that talk about our brand (or what we are following) on ​​social media is essential. Ensuring that the whole team is in line with the company's identity and values ​​is a necessary step for any activity. The best way to make your employees aware is to create an internal Social Media Policy, where you explain in detail how employees behave on their private profiles, especially if they are related to the brand, products or institutional profiles.

The purpose of Social Media Policy is very important, as it tends to minimize any damage to the image that the company / organization may suffer due to inappropriate and incorrect use of social media.

Design an ad hoc Social Media Strategy To maintain the trust of users of an online service or platform towards us and our company, we need to plan actions and ad hoc contents.

In this case an effective strategy should provide for the choice of the right social channels to be present, content and topics on which the company or the brand wants to focus and the use of keywords immediately recognizable. Creating a right social reputation means sewing a tailored suit that fits us perfectly. Nothing must be left to chance.

Help with the blog A little nudge does not hurt. And if you want your brand to splash up and down one by one the positions on the first page of Google, you just have to enhance the contents of the blog. Create valuable content, respecting the dictates of SEO and support them with the right and necessary social boost.

by Ninja Marketing